Competitor Pricing
Comparing prices for matched products
This section shows only price behavior for matched products, so you can compare your price to your competitors.
1. Comparing prices at product group-level
The Average price for product group is useful to compare the price behavior of the entire category, collection or product group. The average price is calculated by adding the prices of each competitors for a given category:
Average Price Interpretation
When your product group average price is lower than your competitors, that's doesn't necessary means you have lower prices. Sometimes this happens just because you are selling different items.
The usage of the average price is indicated in categories or product groups in which loyalty to the brand or to specific product is very low.
2. Comparing prices at product-level
To go deeper and see one by one the difference between your prices and your competitors, use the table below:
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